Video marketing should be a key part of your marketing strategy as it provides an engaging experience for viewers.
Did you know video is considered to have the second highest ROI in a marketers content strategy according to a recent survey by eMarketer? Videos improve engagement rates, increase product knowledge and according to Digital Sherpa, a whopping 1/3 of all online activity is spent watching video. And these stats aren't decreasing anytime soon.
Here are few powerful ideas to get you thinking:
- After watching a video, 75% of viewers will click through to the company's website.
- Videos increase a viewers understanding of a product or service by 74%.
- Videos are shared 12 times more than links and text combined.
- Real estate listings accompanied by a video will increase inquiries by 403%.
If you’ve thought about capturing aerial photos and videos using a drone, we'd love to learn more about your next project and share tips on ways to increase consumer engagement.